“Cinematography is the art of motion-picture photography—that is, recording moving images of an action in front of a camera with full control of all visual elements; lighting, talent, scene and location. Cinematographers play a huge role in how the final image looks and feels to the audience.” “Cinematography requires a lot of skill, expertise and practical experience. A cinematographer needs to have a solid knowledge of lighting techniques, camera operation, audio recording, editing, and storyboarding. Cinematographers are normally part of bigger budget projects like TV commercials, corporate video production, brand videos and testimonial videos. We’re here to help market your brand and tell your stories.”
Hi! You can call me Joe! The CEO & Founder of 7 yellow. I’m always striving to think different approaching problems from another perspective. Finding new solutions has always been fascinating to me. I can not wait to see where this path leads me!
I have always been fascinated with film production. It soon became a passion of mine that I thought I could only dream of making into a career one day. I first dived into editing software at age 13. I did some stop motion videos with legos and I even attained a green screen and figured out how to make myself fly (haha) Anyway over a decade later I’m still editing and producing everyday and I love it! My other hobbies included taking about broken electronics and small engines by age 17.
I started my first video production company in 2015. I have since become an experienced drone operator with S-UAV Pilot’s license and started doing business as 7 yellow. During high school I applied for a 333 exemption (this is before the FAA offered a license) to use drones for real estate and weddings. I graduated in 2016 and continued this throughout the time I spent in college.
I began college with the intent of studying mechatronics and electrical engineering but I soon decided that career path was not for me. I put a pause on videography and college, taking the chance to do van life. That experience has had an impact on how I see the world and has shaped me into what I am today. During this van life endeavor I worked as a carpenter at Tom White Construction in Bainbridge Island, Washington. My background in construction and technical knowledge helped me become proficient in video production and have continued to grow in with my new found passion; the art of visual story telling and cinema production.
Yellow, the color of sunshine, hope, and happiness. Yellow stands for freshness, happiness, positivity, clarity, energy, optimism, enlightenment, remembrance, intellect, honor, loyalty, and joy.
Studies show that the meaning of the color yellow can be warmth, cheerfulness, increased mental activity, increased muscle energy. The color yellow helps activate the memory, encourage communication, enhance vision, build confidence, and stimulate the nervous system.
The number 7 is both deep and wise. It is not satisfied with simple explanations and surface-level information — this is frivolous stuff. It knows that the real gold is buried deeper and won’t stop until it finds it — and then it’ll keep digging for more. Asking questions, researching, listening, and sensing are all special skills the 7 uses in its search for awareness.
“I enjoy hands on learning so much more and have taken every opportunity to intern in the film industry I could. I also had the opportunity to work hands on in Los Angeles, California. In collaboration as an editor and assistant to director with redflyingfox.com. I worked on a series of short films, including a TV pilot “From Fire & Dust.” There I learned a lot about the industry.”
works cited
“What Is Cinematography? Definition and Examples | Boords.” boords.com, 9 Nov. 2022, boords.com/blog/what-is-cinematography-definition-and-examples.